gotlivechat has just replied to a thread you have subscribed to entitled - 53 clicks ,no revenue - in the Yahoo Search Marketing forum of Digital Point Forums.
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Here is the message that has just been posted:
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Sounds like your ad isn't compelling enough to click on OR the keyword(s) the ad is showing for isn't related to the ad. Within the ad group check the SEARCH TERMS button to see what phrases visitors are using to see your ad. You might find it's showing to too many unrelated searches.
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